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Why are so many brands shifting ad spend to CTV?
People spend more time streaming than they do with cable, social media or video games, and advertisers know it. In fact, according to Advertiser Perceptions and Premion's 2026 CTV/OTT Advertiser Survey, 70% of advertisers are raising CTV budgets in 2026, with much of that budget diverted from social advertising.
For marketers who want a presence in streaming, Roku is the obvious place to go, with scale that speaks for itself. With more than 100 million households representing 47% of all streaming time in the US, Roku easily has more reach than every competitor.
With Roku Ads Manager, you can reach viewers across more than 100 premium apps in a single buy. Combine your customer data with Roku's insights to reach only the households you want, then measure and optimize to your heart's content.
Want to give it a try? Unleash your first campaign in just four steps: (1) Create your account, (2) define your objective and target audience, (3) upload creative, and (4) launch.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
